This show reveals strategies to help launch your real estate investing or solidify and bring new concepts to already established real estate investors.
Archive for April, 2007
This show is a must for first time home buyers!! We reveal strategies that will help first time home buyers make smart buying decisions and eventually become real estate investors themselves.
20
Apr
Investment Strategies
This show reveals strategies to help launch your real estate investing or solidify and bring new concepts to already established real estate investors.
Below are the Show Highlights, click the more button to continue reading. You may also download the PDF of the highlights at the bottom of the page.
Host: Patrick Allman, President, Strategic Equity
Guest: Sandy Botkin , Founder, Tax Reduction Institute
Gulf Opportunity Zone Benefit
The Gulf Opportunity Zone creates numerous incentives
to invest in the Southeast, including: Continue reading ‘Sandy Botkin 4-18-07 - Gulf Opportunity Zone Benefit’
A fan favorite. This show goes through 2 different brothers and how they finance the purchase of a property. Listen in and see which one you would rather be.
08
Apr
Interest Rates 4-8-07
In this show we explain what controls interest rates and why. We explain the role of the Fed and the difference between mortgage interest rates and the rates affected by the Fed Funds Rate. We also forecast interest rates for the months ahead. Listen to this show and see how accurate we were.
Mortgage Planning is a show that describes our unique planning approach.
01
Apr
Chad Roffers
Sarasota, Florida is on the southwest coast between Tampa and Naples. The average sales price is just under $300,000 - Chad’s average is $1,000,000. Chad has been in the business for 4 years, having spent the previous 10 years in corporate America. Chad saw an opportunity in the market to do better than the competition through detailed marketing plans and superb execution.
Chad was living in New York, and after researching a variety of cities, focused on Sarasota, Florida. He focused on market segmentation and looked for areas of opportunity that were not already dominated by one agent.
ASSISTANTS/TEAM
Chad has a production partner and an associate. The firm has 20 agents. The recruitment strategy is to hire only from the top l0 agents in any market.
SYSTEMS
Chad utilizes Microsoft Outlook to manage his database which is integrated with his Blackberry.
CLIENT APPRECIATION EVENTS are held twice per year. These events are planned with an eye toward ROI and what it will take to break even. They hold a Holiday Party and Summer Party. Last year, the Holiday Party cost $10,000. While one transaction would easily cover the investment, Chad can directly attribute 5 transactions to each of the events.
When a “Come List Me” call comes in, a “Pre-Appointment” package is delivered in advance of Chad’s arrival. He emphasizes the importance of reviewing the packaged material prior to their arrival. “You can then have a substantive conversation about their needs, rather than having to TALK about your marketing,” says Chad.
MARKETING
Chad researches the marketing efforts of others and makes sure that everything that he produces is better than the best material of his competitors. He always uses professional photographers, four-color processing and prints on the heaviest stock he can get.
The overall message is top quality, high-end, and consistency in all of his marketing. He utilizes a third-party vendor to mail five to ten thousand marketing pieces per month. Monthly “hard facts” messages deliver just listed, just sold, or interesting market data from that area.
KEY ELEMENTS OF SUCCESS
Chad attributes his overall success and rapid growth to:
- A clearly-defined strategy
- Knowing the targeted market
- Discipline to execute the plan
Chad segments his business into four “buckets”. (1) Buyers and Sellers, (2) Past Clients, (3) Vendors (people to whom he refers business, and expects business back from), and (4) Personal Relationships. Everyone he meets gets categorized ‘ into one of those four areas.
Marketing schedules and plans are in place, ideally l2 months ahead, focusing on identifying what marketing efforts will be made quarterly.
Chad’s cell phone is turned off when he hits the driveway of his home. He establishes these boundaries with his clients by explaining that this is his profession and overcomes any accessibility issues through proactive communication.
