Archive for November, 2006

16
Nov

Sandy Botkin 11-16-06 - The Audit Process

 
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Below are the Show Highlights, click the more button to continue reading. You may also download the PDF of the highlights at the bottom of the page.

The Audit Process

Host: Steven Marshall, CEO Strategic Equity
Guest: Sandy Botkin , Founder, Tax Reduction Institute

Everyone cringes at the idea of an audit. But it is more an intimidation factor than a reality for most people. You have about
a 3 percent chance of being audited in any given year. And if you are audited, 90 percent of the time you will get a refund,
no change or split the difference. With those odds, you should be aggressive in your filings or you are wasting as much
as a million dollars over your lifetime. How do you find a tax consultant who shares that philosophy?

Ask:
• What designations or credentials do you have? (Tip: look for ex-IRS agents and attorneys or at the least certified tax preparers)
• Are you a full-time tax accountant?
• How many years have you been in the business?
• Can you provide references from other industries?
• Do you use a checklist to maximize deductions?
• Are you conservative, aggressive or in between?
Of course, you don’t have to hire an accountant, but it is good insurance to have your return prepared using a major accounting firm because the IRS has found that people who do their own returns using packaged software have an 11 times higher chance
of error. That means they are more likely to do an audit.

You could also call the IRS for answers to your questions, but they won’t stand behind the answer unless you have then following:

• Name of the person you talked to
• Badge number
• Date of the call
• Question asked
• Answer.

Only if you have these items will they will waive penalties incurred if you received bad advice from an IRS agent. Other ways to reduce your chance of audit include:

• Send your return certified, return receipt, electronic filing or Federal Express to ensure it doesn’t get lost
• Sign your return
• Report all income under the correct entity
• Always keep your paperwork as if you will be audited.

If you are audited:

• Don’t panic
• Bring only the records related to the item the IRS requested– don’t bring everything
• The burden of proof is on you so have good documentation
• Dress normally — don’t dress up or down
• Send your accountant in your place if possible
• If you go, say only four things -yes, no, I don’t know or its my accountant’s fault
• Be on time or early
• Be organized
• Don’t tamper with evidence
• Don’t die
If they send a special agent, don’t talk to him. Get an attorney. That would mean they could be investigating you for fraud, which is very unlikely, considering there are basically three things that would result in criminal charges:
• Failing to file a tax return
• Not reporting income knowing it was wrong
• Taking a deduction knowing it was illegal

If they try to file criminal charges, then the burden of proof is on the IRS. Usually, if they disallow a deduction, you pay a fine

Steven Marshall is the CEO of Strategic Equity, a company dedicated to helping loan officers make the transition to certified mortgage planners. Steven coaches and mentors loan officers how to differentiate themselves using strategic mortgage planning through his Strategic Equity programs.

Sandy Botkin is a CPA and attorney. He is a former IRS trainer and founder of the Tax Reduction Institute. He is the author of “Lower Your Taxes Big Time” and “Real Estate Tax Secrets of Rich.” This is general tax advice. Everyone’s situation is different, so take this information and ask your accountant.

13
Nov

Ronnie Matthews Part 1of 3

 
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Houston’s population is approximately 3 million people. The market has 18,000 licensed Realtors. The average sales price for the area is $150,000, and Ronnie and Cathy’s is $200,000. Over the past 5 years, the average appreciation has been only 3% and

Houston had zero appreciation for 2004.

ASSISTANTS/TEAM

Ronnie has taken the entire real estate transaction, torn it apart and created an “assembly line” where each phase of the transaction is done by someone and that is generally all they do.

Ronnie and Cathy are the rainmakers of the team and everyone else moves the business down the “assembly line.”

In 2004, Ronnie had 18 team members. Rather than independent contractors, the three Buyer Agents and two Listing Agents on his team are employees.

The employee agents earn more than the vast majority of real estate agents in his market.

Ronnie has phenomenal retention, with Rene being with him for 14 years and the rest of the team over 5 years.

There are 3 people in the pending department.

Listing coordinators follow up with other agents, send out Seller’s Disclosures and talk to Sellers weekly. (They carry 200 listings currently.)

The Contract Negotiator negotiates 90% of the contracts for the listings.

SYSTEMS

Ronnie uses Online Agent/Agent 2000 as his database. All conversations are data entered by every team member so that there is a continuous, real-time record of all interactions.

MARKETING

Ronnie’s database contains 7,000 past clients.

Past clients receive a postcard every three months. A minor point, but one with a significant impact, is the fact that the postcard features their photograph on the front and the back. Knowing that it will be thrown away, they increase the odds that they “Buy brain cells on the way to the trash.”

The team’s listings are advertised in a number of different real estate magazines, and always in color.

There are 5 billboards in the area where they do most of their business, and just like their postcards, magazine ads and website, the same picture of Ronnie and Cathy is featured. The key here is consistency and continuity.

KEY ELEMENTS OF SUCCESS

Advertising - Ronnie points out that even in the early days of building their business, they still invested what they could into advertising.

Repeat/Referral Business - 70% of their business is from repeat and referral business.

12
Nov

Ronnie Matthews Part 2 of 3

 
 Standard Podcast: Play Now | Play in Popup | Download (243)

Houston’s population is approximately 3 million people. The market has 18,000 licensed Realtors. The average sales price for the area is $150,000, and Ronnie and Cathy’s is $200,000. Over the past 5 years, the average appreciation has been only 3% and

Houston had zero appreciation for 2004.

ASSISTANTS/TEAM

Ronnie has taken the entire real estate transaction, torn it apart and created an “assembly line” where each phase of the transaction is done by someone and that is generally all they do.

Ronnie and Cathy are the rainmakers of the team and everyone else moves the business down the “assembly line.”

In 2004, Ronnie had 18 team members. Rather than independent contractors, the three Buyer Agents and two Listing Agents on his team are employees.

The employee agents earn more than the vast majority of real estate agents in his market.

Ronnie has phenomenal retention, with Rene being with him for 14 years and the rest of the team over 5 years.

There are 3 people in the pending department.

Listing coordinators follow up with other agents, send out Seller’s Disclosures and talk to Sellers weekly. (They carry 200 listings currently.)

The Contract Negotiator negotiates 90% of the contracts for the listings.

SYSTEMS

Ronnie uses Online Agent/Agent 2000 as his database. All conversations are data entered by every team member so that there is a continuous, real-time record of all interactions.

MARKETING

Ronnie’s database contains 7,000 past clients.

Past clients receive a postcard every three months. A minor point, but one with a significant impact, is the fact that the postcard features their photograph on the front and the back. Knowing that it will be thrown away, they increase the odds that they “Buy brain cells on the way to the trash.”

The team’s listings are advertised in a number of different real estate magazines, and always in color.

There are 5 billboards in the area where they do most of their business, and just like their postcards, magazine ads and website, the same picture of Ronnie and Cathy is featured. The key here is consistency and continuity.

KEY ELEMENTS OF SUCCESS

Advertising - Ronnie points out that even in the early days of building their business, they still invested what they could into advertising.

Repeat/Referral Business - 70% of their business is from repeat and referral business.

11
Nov

Ronnie Matthews Part 3 of 3

 
 Standard Podcast: Play Now | Play in Popup | Download (247)

Houston’s population is approximately 3 million people. The market has 18,000 licensed Realtors. The average sales price for the area is $150,000, and Ronnie and Cathy’s is $200,000. Over the past 5 years, the average appreciation has been only 3% and

Houston had zero appreciation for 2004.

ASSISTANTS/TEAM

Ronnie has taken the entire real estate transaction, torn it apart and created an “assembly line” where each phase of the transaction is done by someone and that is generally all they do.

Ronnie and Cathy are the rainmakers of the team and everyone else moves the business down the “assembly line.”

In 2004, Ronnie had 18 team members. Rather than independent contractors, the three Buyer Agents and two Listing Agents on his team are employees.

The employee agents earn more than the vast majority of real estate agents in his market.

Ronnie has phenomenal retention, with Rene being with him for 14 years and the rest of the team over 5 years.

There are 3 people in the pending department.

Listing coordinators follow up with other agents, send out Seller’s Disclosures and talk to Sellers weekly. (They carry 200 listings currently.)

The Contract Negotiator negotiates 90% of the contracts for the listings.

SYSTEMS

Ronnie uses Online Agent/Agent 2000 as his database. All conversations are data entered by every team member so that there is a continuous, real-time record of all interactions.

MARKETING

Ronnie’s database contains 7,000 past clients.

Past clients receive a postcard every three months. A minor point, but one with a significant impact, is the fact that the postcard features their photograph on the front and the back. Knowing that it will be thrown away, they increase the odds that they “Buy brain cells on the way to the trash.”

The team’s listings are advertised in a number of different real estate magazines, and always in color.

There are 5 billboards in the area where they do most of their business, and just like their postcards, magazine ads and website, the same picture of Ronnie and Cathy is featured. The key here is consistency and continuity.

KEY ELEMENTS OF SUCCESS

Advertising - Ronnie points out that even in the early days of building their business, they still invested what they could into advertising.

Repeat/Referral Business - 70% of their business is from repeat and referral business.

01
Nov

Tom Rumble

 
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The state of Michigan is in a challenging economic situation at present, but Tom is doing well in spite of the economic conditions. He has been in the real estate business for 7 years and was in corporate sales prior to that.

Tom’s average sales price is $225,000 and he carries fifty to sixty listings at any given time. He estimates that 25% of his business is repeat and referral.

ASSISTANTS

There are two assistants on the team and a buyer’s agent currently in training.

The mortgage lender partnership is important for Tom. He observes that knowledge and communication are the primary factors for him. He looks for a true connection with someone that can “dazzle” him with new and useful information.

SYSTEMS

Tom uses a Buyer’s Package when meeting with a buyer. He brings comps and makes it clear that it is not just one of his listings that he wants to sell.

Tom uses Top Producer as his Customer Relationship Manager (CRM), and has 8 websites that account for 20% of his business.

Tom is a prospecting machine, and focuses nearly all of his energy on generating leads. To illustrate the point, he has had new office space for the last 6 months yet he states that he hasn’t spent more than two hours there in that period. His observation is that “When

I’m there, nothing is happening.” Tom is looking for prospecting opportunities everywhere. .. from the FSBO to the corporation.

MARKETING

Tom takes advantage of his name recognition and works significantly on branding. A specific focus is on the importance of signs. Tom likes to get as many signs around a listing as possible. He also makes it a point to always ask permission to put signs on other corner lots. He has never been turned down.

Even in this current “down market” Tom always runs a 2/3 -page newspaper ad.

KEY ELEMENTS OF SUCCESS

Focus - Tom contends that much of his success is based on the mindset: focus on the units. “One Hundred Transactions Per Year ” is his current focus. Tom observes that while he focuses on units he also remembers that each one includes a family with specific needs. From those perspectives come the referrals.

Accountability - Doing what you say and following through as well as calling a client right back are Tom’s basic tenets for success. He guarantees what he does, meaning that if he makes a mistake, he pays for it. Period.

Service - “Whatever it takes” is essentially Tom’s approach to great service. As an example, he cites a current client that is on hospitalized maternity bed rest, but she wants to be at the closing. Tom’s solution is that all players will meet at the hospital to facilitate a timely closing and satisfy the client’s wishes.

Attitude - Tom’s positive attitude is another big key to his success. In a market where most discussions center around the negativity of current economic conditions Tom is positive, optimistic and pleasant.